About Us

Live Pure is a designer and manufacturer of products that help consumers assess the quality, health and safety of their indoor environments. Our mission is to educate our customers about their indoor air and drinking water quality, and empower them to take action to improve their well-being and comfort.

Our indoor air and water quality assessment kits are designed to easily and affordably identify potential air and water quality problems by providing unbiased results from independent, accredited labs. We are not affiliated with remediation or mitigation professionals, insurance adjusters or real estate agents. Truth, transparency and integrity are our main goals.

Our products are assembled in the United States at our company headquarters in the beautiful seacoast area of New Hampshire.

Our flagship products for consumers and professionals

Live Pure is committed to helping consumers and professionals test their indoor environments. Our easy, intuitive products include the yogi indoor air and water test and yogi House Call, along with the yogi-go portable environmental test kit for remediation experts, home inspectors and property managers.

Our patented technology makes Live Pure products the most comprehensive, all-in-one assessment kits on the market.


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Gregory E. Sancoff

Gregory E. Sancoff

President & CEO

As President and Chief Executive Officer of Live Pure, Inc., Greg Sancoff is responsible for all facets of the business and brings 35 years of experience to the company as a successful inventor, investor and management specialist. Greg’s innovation, ingenuity and problem-solving expertise have resulted in 71 patents, either granted or pending. His strengths in organizational leadership and business development, along with his ability to recognize, diagnose and quickly develop solutions for technical and management challenges has landed him executive roles in all of the companies he has founded or acquired.

Mr. Sancoff has previously served as President/CEO and Board of Directors Chairman at several organizations including Block Design/Block Medical, River Medical, IVAC, ONUX Medical and Juliet Marine Systems, Inc.

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