Live Pure Press Kit

Especially for the media

Our digital press kit is designed to give you everything you need in one place.

Should there be any additional files you require or if you would like to schedule an interview with our founder, Greg Sancoff, just contact us.

Media contact:

Wendy Formichelli, Director of Marketing
603-319-8414 x-28


Live Pure is a designer and manufacturer of products that help consumers assess the quality, health and safety of their indoor environments. Our mission is to educate our customers about their indoor air and drinking water quality, and empower them to take action to improve their well-being and comfort.

Our indoor air and water quality assessment kits are designed to easily and affordably identify potential air and water quality problems by providing unbiased results from independent, accredited labs. We are not affiliated with remediation or mitigation professionals, insurance adjusters or real estate agents. Truth, transparency and integrity are our main goals.

Our products are assembled in the United States at our company headquarters in the beautiful seacoast area of New Hampshire.



Download our product shots, logos and more below.

Product photos

  • yogi Indoor Air and Drinking Water Assessment Kit

  • yogi House Call Asthma and Allergen Trigger Test
  • yogi OHM Comprehensive Drinking Water Assessment Kit
  • yogi-go Commercial Environmental Test


  • Live Pure, Inc. horizontal
  • Live Pure, Inc. vertical

Press releases/other collateral


As President and Chief Executive Officer of Live Pure, Greg Sancoff is responsible for all facets of the business and brings 35 years of experience to the company as a successful inventor, investor and management specialist. Greg’s innovation, ingenuity and problem-solving expertise have resulted in 71 patents, either granted or pending. His strengths in organizational leadership and business development, along with his ability to recognize, diagnose and quickly develop solutions for technical and management challenges has landed him executive roles in all of the companies he has founded or acquired.

Greg has previously served as President/CEO and Board of Directors Chairman at several organizations including Block Design/Block Medical, River Medical, IVAC, ONUX Medical and Juliet Marine Systems, Inc.

Greg is available for interviews, commentary and speaking engagements. Please contact us to inquire further.

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